About
Eastend Insurance is an independent Canadian InsurTech managing general agent: traditional underwriting judgement, Lloyd's OMC capacity, and a technology-first operating platform.
01
We are not a retail brokerage homepage. Eastend is built as a digital MGA platform for appointed brokers — submission, AI pre-underwriting, rating support, quote, bind, issuance, endorsements, renewals, claims tracking, and Lloyd's Lineage reporting in one ecosystem.
02
The programme is positioned as a Lloyd's OMC-backed Canadian P&C MGA, licensed to quote and issue commercial insurance in Ontario. Confirm legal entity names and licence numbers with leadership before treating this page as a regulatory filing.
03
Standard files move through AI intake and rating support. Complex risks, capacity questions, and class referrals go to Canadian underwriters. That is the people-plus-technology model — not full automation of judgement.
04
Phase 1 is broker portal, submission intake, AI extraction, CRM, issuance, and Lineage reporting. Phase 2 adds automated rating, CSIO connectivity, self-serve endorsements, and renewals. Phase 3 is multi-binder, multi-carrier, and a national specialty marketplace.
Appointed brokers can submit online. New producers start with E&O and licence validation.
